Anybody see that Red Bull infomercial on CNN this afternoon, where that Felix fellow jumped from a weather balloon from 24 miles up?
What a coincidence that this event occurred on the same day that the Red Bull F-1 team's Sebastien Vettel won the Korean Gran Prix.
This afternoon there was a BMX event on that had the Red Bull logo all over it.
Red Bull has come from nowhere to be one of the most iconic brands. It's absolute marketing genius.
That's the kind of marketing success I hope to duplicate with the Big Ass Chair Company. Sponsorship of sports and culture events as well as one-off publicity stunts like the big jump today. Imagine if Baumgartner has made his leap from a Big Ass chair tethered to that weather balloon. You'd see the Big Ass logo on hundreds of channels worldwide for the better part of the afternoon.
The Big Ass Racing Team is a natural too, although I'm thinking NASCAR might be a better fit than Formula One. Those teams are really hurting for sponsorship money these days, so we can probably get somebody signed up for a couple of free chairs.
The possibilities are endless...
The Big Ass Bass Tournament.
The Big Ass Blues Festival.
The Big Ass Slam Poetry Championship...
Hell, all I gotta do is get going on the chairs!
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